Are you even RE-PURPOSING your content?

Context. It’s all about context.

When we create and publish content on certain social media platforms like YouTube, we re-share our posts on different sites as well. Don’t get me wrong, it’s okay and a must-do for me to re-share our content to give it an extra boost of reach or audience.

But it doesn’t stop there.

Re-purposing and re-sharing are two different things. Re-purposing is a spin-off of your content but is dedicated to the social media platform you are using. For example, you want to upload your YouTube video content on Instagram reels or TikTok, don’t directly post your content to that platform. Instead, re-edit that content and make it fit the context of the social media platform you’re using — in our case, it should be within 1 minute and in vertical format.

Do you want to promote your content on Instagram feed instead of IG TV or Reels? Then post a photo related to your content and ask them to check your video, which is in your bio, for more information.

Do you want to promote your content on Twitter? Then post a thread topic regarding your content and at the end of it, ask them also to check your video for more.

Do you want to promote your content on Facebook? Then create a scroll-stopping part of your video and lead them again to your full video.

You can do this all if time permits. It sounds easy but it takes a lot of time so feel free to choose the battlefield you want to take on.

Most of us, content creators, are a one-man team and can only do so much so it’s okay to choose what fits in your time and manpower.

As Gary Vaynerchuk said in his book “Jab, Jab, Jab, Right Hook”, Content is King but Context is Queen.’

Context. It’s all about context.

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